Seven Search Engine Optimization Strategies For 2010
As 2010 comes closer, you’re probably taking a look at your marketing and business strategies and making plans for success in the New Year. Hopefully, some of your planning is around optimizing your website as ongoing search engine changes affect how your website ranks. Let’s take a look at seven strategies for 2010.
1. Organic Search Engine Optimization – Continue to build a foundation of quality content with organic search engine results in mind. Both Bing and Google still pay very close attention to your content, not only the quality of it but also the quantity of it.
2. Social Networking – Social media websites continue to become an ingrained aspect of our society and more and more, it’s important to not only participate in them but to also use them optimally for your search engine optimization. Simply linking in some of your posts, building a compelling profile, and tracking your results will put you ahead of the majority of your competition.
3. Keyword Research – Continue using your keyword research tools. As consumers and technology change, so too do the ways people search online. The best way to stay ahead of the game is to continue researching the keywords and specific keyword phrases your target audience is using.
4. Audio and Video Marketing – In addition to print content, many experts see the trend of audio and video content to continue to grow. Technology is making it easier for user generated content to be instantly uploaded to the web which means you can embrace this technology yourself and even integrate it so your visitors and members can contribute.
5. User Generated Content – Web 2.0, or the ability for your website to be more interactive, is no longer an option. In order to be competitive you must invite your visitors to participate somehow in your community. And user generated content is one of the best ways to optimize your website is to let your visitors help you out.
6. Review your website. Is your website positioned properly for your search engine strategy right now or is it still reflecting your strategy from one or two years ago? Check your code, your navigation, and internal links to make sure everything is in working order.
7. Review your client. Is your client still the same person you think they are? Sometimes our clients and customers change and we’re unaware of it. You may think, for example, that your coffee information affiliate site is being used by middle aged married folks, when it’s actually young singles who are clicking through and buying products. Make sure you know who your customer is and modify your search engine optimization strategy to reflect their needs, keywords and so on.
Creating a search engine optimization strategy for the upcoming year is only the first step. It’s also important to test and track your results so you can modify your strategy as needed. Create a plan to regularly assess your SEO tactics and continue to use the tactics that were effective in 2009. Times have changed and will continue to but if you’ve found success with a specific SEO tactic like PPC or link building, stick with it!